Leveraging the Social Interest Graph to Unlock New Perspectives of Social Brand Composite Intelligence
An interview with Dominique Lahaix, CEO of eCairn, focused on highlighting new perspectives discovered by leveraging interest graphing analytics as the key to unlocking market insights. This new community graph capability has already yielded high value real time insights to global brand CMOs. Understand why it is key to understand it for programs like:
– influencer identification & influencer outreach
– content marketing
Mr Lahaix will discuss the potential impact to current marketing, targeting, and brand social analytics which has created a next generation of market analysis termed Extreme Social Intelligence. Mr Lahaix will be interviewed by William Seagrave, CTO, SBV Solutions.