How eCairn Determines Influencers

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by   eCairn
 

Someone recently asked me on Quora how eCairn scores influence. It was a great question, and one that I was more than happy to answer, but I think it was a good prompt to address this here. It’s also a good follow-up to our post on the Continue Reading →

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The “Beauty” of Social Media

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eCairn Analyzes the Beauty Industry

Today, we’re diving into the world of social media in the beauty/cosmetics industry.  Beauty/Cosmetics means big business. Here are some numbers that are self-explanatory:

  • $59 bn industry revenue (US) – $250 (WW)
  • 750 unique brands
  • 250k business in the US only are qualified as beauty salons

Given that every large industry means

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eCairn Assists Marketers in the Search for Influencers

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Blogger Outreach tools have become a necessity in the PR, marketing and social media fields.  They assist ...

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Social Media, Influencers and the 2012 Elections by eCairn

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Social Media, Influencers and the 2012 Elections by eCairn

by eCairn

We’re just 1 year away from the 2012 election. It’s time to start looking at how social media anticipates the event and learn a few tricks on how to connect and influence ...

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