Can We Use Social Media To Predict the Market Value of Newspapers?

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AUGUST 15, 2013
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I don’t know about you but I was very surprised by the low valuation of the Washington Post acquisition ($250M) by Jeff Bezos.

So I looked at whether we could infer the value of a newspaper, based on how much of their content is used/distributed in the Social Web. It is only an indicator of the “online” impact of the newspaper but it’s ...

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Analysis of Generations and Social Media

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Analysis of Generations and Social Media

April 10, 2013

by Ana Moraes, eCairn

We are living the age of social media. While baby boomers try to get familiar with all the social networks surrounding them, and the changes that they cause on the structure of relationships, generation Y just embraces them. They were born in this era, and for them that is just the way that things are meant to be.

With that said, we could assume that boomers are much less active on social ...

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An Insight into The Vintage Trend – from eCairn

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An Insight into The Vintage Trend – from eCairn

by , eCairn

VINTAGE. If you live on planet Earth, there is no way that you have not heard about this trend. Clothing, furniture, music–everything seems fit to carry a sense of nostalgia. However, be prepared to pay extra bucks whether what you covet is old or just looks old. In second hand stores and hip boutiques alike, ...

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Understanding the Structure of the Social Web with Extreme Social Intelligence

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Leveraging the Social Interest Graph to Unlock New Perspectives of Social Brand Composite Intelligence

An interview with Dominique Lahaix, CEO of eCairn, focused on highlighting new perspectives discovered by leveraging interest graphing analytics as the key to unlocking market insights.  This new community graph capability has already yielded high value real time insights to global brand CMOs.   Understand why it is key to understand it for programs like:
– research
– segmentation
– influencer identification & ...

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The Emerging Trend of Live Chat Using Artkan Technology

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The Emerging Trend of Live Chat Using Artkan Technology

Live chat is emerging as a trend across many industries from sports to music to brands to TV networks. Leading examples from the Social TV industry include TNT’s live chat hubs for the network’s “Falling Skies” and “Dallas” shows, powered by Arktan SocialStreams.

TNT’s live chat experiences allow fans to participate in exclusive post-show native live chats with other fans. Fans can start participating after logging in using their preferred social login name. Facebook still remains by far as the most ...

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How eCairn Determines Influencers

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by   eCairn
 

Someone recently asked me on Quora how eCairn scores influence. It was a great question, and one that I was more than happy to answer, but I think it was a good prompt to address this here. It’s also a good follow-up to our post on the Continue Reading →

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The “Beauty” of Social Media

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eCairn Analyzes the Beauty Industry

Today, we’re diving into the world of social media in the beauty/cosmetics industry.  Beauty/Cosmetics means big business. Here are some numbers that are self-explanatory:

  • $59 bn industry revenue (US) – $250 (WW)
  • 750 unique brands
  • 250k business in the US only are qualified as beauty salons

Given that every large industry means

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eCairn Assists Marketers in the Search for Influencers

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Blogger Outreach tools have become a necessity in the PR, marketing and social media fields.  They assist ...

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Social Media, Influencers and the 2012 Elections by eCairn

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Social Media, Influencers and the 2012 Elections by eCairn

by eCairn

We’re just 1 year away from the 2012 election. It’s time to start looking at how social media anticipates the event and learn a few tricks on how to connect and influence ...

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